Win over your competitors cardholders

In the banking and credit union industry, getting cardholders to switch over to your institution can be a big challenge. Many of them are simply "comfortable" where they are.

Make switching to your institution an easy decision by presenting services that both offer side by side. Next introduce a problem that only your institution can solve, such as convenience. Since you are a member of Allpoint, your solution is that you have 32,000 surcharge-free ATMs across the country. Use this competitive advantage in your marketing and you are sure to get people's attention.

Once you have it, seal the deal by explaining that your new account reps will help them switch over and set up online bill payment, automatic transfers, and any other features that your institution may offer. Make sure to have your reps ask if the new cardholder is switching from another institution, and offer dedicated assistance in getting their account set up exactly how they want it.

For any questions, please contact Tim Tucker at ttucker@allpointnetwork.com