Make use of the mediums at hand

You can take advantage of an effective advertising medium at no extra cost: your employees. Face to face marketing can have a tremendous impact on your cardholders and how they perceive your institution.

Have a conversation/meeting with the employees that have cardholder interaction, and tell them not to forget to mention the fact that they have unlimited access to 32,000 ATMs, surcharge-free.

Here are some ways you can encourage your employees:

Tag-on statements
Have customer service reps use statements like these when answering the phone:

“Thank you for calling ________ FCU/Bank, home of 32,000 surcharge-free ATMs nationwide. This is Mary. How may I help you today?”

Transaction interaction
Encourage your employees to put Allpoint logo stickers on receipts and explain to the cardholder that they can use any ATM with that logo surcharge-free.
(Stickers available on the members only marketing materials page)

New Accouts
Make sure that your new account signups are informed of the impressive ATM access you're providing for them. They will appreciate it!

These are just a few ways that you can leverage Allpoint to help build a long lasting relationship with your cardholders.