Giving your cardholders access to Allpoint creates a significant increase to your accessibility to funds. These ATMs are now a part of your institution, and you are encouraged to treat them as such. Take advantage of your existing and future press releases to mention that you offer access to 37,000 ATMs through the Allpoint Network.

Example (in the "About Us" section at the end of your press release):

Example Financial Institution also provides nationwide access to 37,000 surcharge free ATMs through Allpoint Network.

By adding just one line of text to your press release, you not only announce your competitiveness to the marketplace, but you put yourself on the radar for potential cardholders searching for exceptional surcharge-free ATM access.

If a potential cardholder were to google surcharge free ATMs in your state for example, your institution's name would be a lot more likely to come up in the search results if you had mention in your press release.