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Surcharge Fees on the Rise
 

Bank of America is raising their ATMs surcharge fee to $3.00.

What does this mean to the ATM industry and you?

The Industry:

  • Financial Institution mentality: “If they can raise it, we can too”
  • ATM Fees across the board are expected to rise due to BoA’s move

You:

  • You have another powerful tool to market your surcharge-free fund accessibility
  • You become more valuable by having Allpoint, saving cardholders even more money

Marketing Example:

ATM surcharges are on the RISE, open an account with us today and outsmart those pesky fees!

Bank of America recently raised the surcharge fee at their ATMs to $3.00. This is expected to increase surcharge fees across the country. Avoid them entirely and get access to your money for free at 32,000 Allpoint ATMs by opening an account with us today!

Spread the word:

Send out an email to your employees alerting them to this increased fee, and have them inform cardholders. After hearing this, your cardholders will be happy to be reminded of the superior ATM access you provide.