Allpoint Marketing Tips atm
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ATM Fee Schedules
 
Allpoint Network is a surcharge-free ATM network
Your bank or credit union has the option to charge or not charge a transaction fee for Allpoint use

Are your fee schedules up-to-date?

If you do not charge a fee for Allpoint use then these transactions can be referred to as "Fee-Free" or "Free" (unlimited free access to over 32,000 ATMs nationwide...)

If you charge a transaction fee after so many Allpoint transactions, make sure you let your members/customers know that Allpoint ATMs are ALWAYS surcharge-free but after     transactions in a statement period the member/customer will be assessed a transaction fee of $      .

If you charge a transaction fee for Allpoint use based on account type, make sure you outline the Allpoint advantage on the explanations for your premier accounts.

If you charge a transaction fee for any Allpoint use, make sure you stress the surcharge savings by using an Allpoint machine compared to another machine.

Information is key. Are you clear in your explanations to your members/customers in regard to ATM fees and Allpoint ATM use?

I do get calls from members/customers who have confused the surcharge with the transaction fee. Remember if it was a surcharge, it will show on the ATM receipt and in the withdrawal total on the person's statement. If it was a transaction fee, the fee is on a separate line of the statement.