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Effective Use of Benefit Statements at the Branch Level |
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Six Benefits Your Financial Institution offers Your Members/Customers:
Make Money By adding Allpoint to your services, your financial institution has increased the benefits to your members/customers. So let them know! Using a Benefit Statement Tells People "WHAT'S IN IT FOR ME?" When your branch personnel are talking to your members/customers they should be highlighting the benefit of the Allpoint advantage:
The use of benefit statements at the branch level will increase member/customer use of Allpoint ATMs **Remember the teller sees more customers in a day than a desk person sees in a month so make sure your front line is armed with these tag-lines!**
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