Paper or Plastic? Cash or Check? Not too long ago those were the only choices we had to make when shopping for groceries. Now, it’s paper, plastic or reusable bag, and cash or card, or mobile wallet or app.
Just as our choices of how to carry out our purchases have grown so have our ways to pay. And just as new, digital forms of payment are celebrated in the press regularly, centuries-old cash continues to rank as one of most popular forms of payment.
In fact, according to the Cardtronics 2016 U.S. Health of Cash Survey released today, 56 percent of consumers use cash as frequently as they did one year ago, and 23 percent are using it even more frequently.
At the same time, the Health of Cash Study finds that people are individually defining payments convenience by embracing today’s unprecedented menu of ways to pay. A ‘new norm’ is emerging as consumers embrace a blended mix of payment options in today’s fragmented payments landscape.
Cardtronics partnered with Edelman Intelligence
, an independent market research company, to create the 2016 edition of the Health of Cash Study and you can take a deeper dive into the data by downloading a complimentary copy of the Health of Cash white paper
Chief Marketing Officer