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Profit from Membership
 
Sample Return on Investment - ROI
Lower Cost of Customer Acquisition

Which Advertisement Attracts More Customers?


Acquisition Cost


Power of Membership Click below to hear how El Paso Employees FCU, Allpoint member since 2006, advertises unlimited surcharge-free ATM access to 32,000 ATMs via the radio.
English: Windows Media Windows Media QuickTime QuickTime
Español: Windows Media Windows Media QuickTime QuickTime



Additional ROI Opportunities

  • Attract Customers.
  • Reduce Attrition.
  • Increase Fee Income.
  • Save Money from Not Deploying ATMs.
  • New product offerings (ie: payroll cards, prepaid cards, emergency debit cards, HSA cards, government issued debit cards)


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Quick Facts

Member Results
Pentagon Federal Credit Union
  • From April 2003 to December 2004, Pentagon FCU increased its active card count by 36%.
  • In the same period, Pentagon FCU increased total debit cards issued by 46%.


36% Increase in Active Cards



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